JMdict: 1638040

訴求 【そきゅう】

  1. [n,vs,vt,vi] appeal (to customers); solicitation (of business); rousing consumer interest (in a product)
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Kanji in this word:

Kanji Meanings On Readings Kun Readings
Accusation, Sue, Complain Of Pain, Appeal To うった.える
Request, Want, Wish For, Require, Demand キュウ, グ もと.める